Brand Management

When staking out a good domain name strategy in brand management, there are a lot of things that need to happen, to lay the groundwork for years of success, both offline and online. The new internet reality has made it essential to develop brands with the internet in mind; failure to do so is a […]

Today I read in AdAge where Diddy announced last week that he was going to be taking on the new job of Brand Manager in his new association with Ciroc Vodka.
Regarding the luxury vodka brand, Diddy will “take on all brand-management decisions for Diageo’s Ciroc vodka, including marketing, advertising, public relations, product placement and events. […]