Will Sean Combs’ (Diddy’s) Brand Manager Job Include a Domain Name Strategy?

Today I read in AdAge where Diddy announced last week that he was going to be taking on the new job of Brand Manager in his new association with Ciroc Vodka.

Regarding the luxury vodka brand, Diddy will “take on all brand-management decisions for Diageo’s Ciroc vodka, including marketing, advertising, public relations, product placement and events. The role is “too big for one title,” he told Ad Age, but, he added, “I’ll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique.”

Let’s hope so.   The majority of other brands Diddy has been associated with have been seriously fumbled by his handlers, especially when it comes to a good domain name strategy.

Bad Boy Entertainment, doesn’t own either BadBoy.com nor BadBoyEntertainment.com.

His Unforgivable fragrance brand manager didn’t bother to acquire the pre-existing domain unforgivable.com, or even inquire about it.  (I know about this one, because I own it.)  Talk about eClueless.

Let’s hope that without handlers that are clueless about the obvious importance of domain names that are meaningful to customers, Diddy can make better decisions when it comes to buying strategic domain names that can strengthen his brands. 

 What would happen to the world of vodka, and the competitive landscape if Diddy went out and bought a whole bunch of keyword generic domain names that defined the position that his brand wants to own, and the majority of keyword generic domain names related to vodka all led to the Ciroc vodka brand? That would be a serious power punch in the world of vodka.

It’s too late for vodka.com, which sold for $3M last December to the Russian distiller but there’s still some serious and meaningful vodka names out there to carve out a position.

That’s the Big eDuh.com.